"Advertising" The New Four Letter Word

I've been in advertising for many many years. When I talked to business owners and companies about "advertising," it's like saying the four-letter word. Most think it's the biggest waste of money while a few see the benefits, like a long-term investment. Have you ever spent a ton of money on advertising only to see moderate to little return? Then you said, "never again." The problem was, and here is the big secret, you did not target your customer. Advertising Different will help you with advertising dilemma with helpful articles, case studies, and ideas.